Welcome.
You’re jonesing for an update on crypto, I know. Also, pronouns. She-it, we’ll get to it.
The holidays are here. Holla!
This is my first without my mom. I watched her pass. I poured dirt on her textile-wrapped body. Still, I can’t believe she’s gone. Merry Christmas, beautiful mama.
I’m crying. Let’s pivot.
Today’s newsletter has a new format. The old is not dead (word choice), but I must keep it interesting. I must keep you guessing. Variation does that. Also, moving furniture, which I do regularly.
Finally, I know you want more pictures so you can skim this beast. Hang tight. And, no, there’s no essay this week.
Off we go…
The Early Adopter Gets the Coin
Crypto prices are down.
Get a Coinbase account and buy some Etherium. Even $20 worth. The crypto concept is nebulous still, but a new economy is building. Maybe. I think so. Yes, it is.
Get on board. Gambling never hurt anyone.
While I’m 100% unqualified to offer investment advice, I can suggest podcasts. Listen to this episode of How I Built This with Coinbase founder, Brian Armstrong.
To Display or Not to Display?
A reader asked for my take on displaying pronouns on our public profile. “What does it mean if I don’t?” she asked. “You’re a horrible person,” I said.
For real, you know your truth. Display or don’t.
(But do get vaccinated, because your choice becomes our choice and we don’t want your choice or COVID.)
Hello, New Client
Allison, the owner of Floramye, made me melt when she said, “Let’s cut the crap and make people smile.” If that’s not a description of my writing services, I don’t know what is.
She has a sensual line of CBD wellness products, plus a breathtaking shop in Larkspur. (270 Magnolia Ave. and online.)
Our work begins next year. 🎉
Donation Station
Do you have a pickle guy? Someone who makes killer pickles and sells them to you on the side market (IG). I do. What started with pickles is now friendship. Why care?
a) Keep your eye on Manny. He’s going places. And he ships pickles (and bacon).
b) He organized a fundraiser, as he does, to help a non-profit in Oakland get a van. He amassed 40 donations, as he does. Read all about it, and the prizes you can win, here. Buy a ticket or two, here. It’s not easy, but you can do it. And you will! I did.
God’s Work
I re-write copy when copy needs to be re-written. Public service, pro-bono.
I saw this sign at Target: “We promise to do everything to make sure you are satisfied.” Really, everything? In that case, “We promise to satisfy you.” 11 words become five. “Satisfaction guaranteed” is even better, but lawyers?
We use words like pillows. The more cushion, the softer the message.
This keeps me employed. On to the next sign…
Conspiracy Theory
Just kidding. We’re not talking about that.
Writer For Hire
You can hire me to write for you. If you’re interested, please fill out this brief form. ✍️ Thank you in advance.
The End
Merry Christmas to those who celebrate. Have a beautiful week, everyone.
I love your pro-bono work. You're such a giver.
I love the copywriting tips section! Something I need help with. I mean, HELP!